Welcome to the 2018–21 UEFA Champions League brand Identity

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The new brand identity introduces vibrant, contemporary design principles that signal a bold step forward for club football’s most prestigious competition.

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HIGHLIGHTING THE MOMENTS
THAT MAKE THE ULTIMATE STAGE

Crafted from light, the starball illuminates the spectacular moments that transcend sport. It scales to frame the details that matter, from a pulsating stadium to the artful flick of a player’s ankle.

Starball Design

The starball moves in harmony with football’s most thrilling performances, capturing and immortalising the action.

BROADCAST OPENING TITLES
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A colour palette inspired by a vivid European night sky, with rich accents that add drama and flair.

Typography reflects the precision and elegance of elite club football.

CHAMPIONS
Line Up
Typography Details
Lighter weight, more presence

An additional weight of the existing Champions brand typeface has been crafted to mirror the accuracy and finesse of the world’s best players.

Precision and structure

Upper case titles are centred with wide tracking, emphasising the grandeur and prestige of the competition.

Match Graphics Background Type Animation Frame 1 Type Animation Frame 2 Type Animation Frame 3 Type Animation Frame 4 Type Animation Frame 5 Type Animation Frame 6
Precision and structure

Upper case titles are centred with wide tracking, emphasising the grandeur and prestige of the competition.

Light in motion.

BROADCAST GRAPHICS principles

Dynamic graphics and titles are led by beams of light that reflect the movement of the starball.

Match Highlight Graphic
Match Highlight Graphic
Match Highlight Graphic
Score Line Graphic

Please note that all visuals shown are for illustration purposes only.

Metro Ads Mockups
TV Studio Graphics
ILLUMINATING THE ACTION

Physical spaces are flooded in coloured light, empowering broadcasters to create a tailored, immersive experience for their audiences.

TV Studio Example Design
DRAMA AT YOUR FINGERTIPS

Bold graphics bring the action to life on social media, giving fans a rich, interactive digital experience.

Marketing Example
PLACING SPONSORS IN
THE SPOTLIGHT

The starball allows sponsors to proudly align to the UEFA Champions League world whilst remaining true to their individual brands.

Kit
Pin Cap
T-Shirt Bag

A flexible approach to merchandise, from premium and elegant to bold and expressive.

Brand Manual
Highest standards

Luxurious materials and textures are used to give brand toolkits a considered, premium feel.

Broadcast Toolkit
Wembley Stadium
Kevin De Bruyne
Casting LIGHT

The brand filters through photography, adding magic and drama to match imagery.

Match

The ambient glow from the
ultimate stage canopy lights
up the action below.

Walking out onto the pitch
Setting the stage

The starball acts as a new icon to dress stadiums, signalling the importance of a UEFA Champions League match.

 

Walking out onto the pitch
A new perspective

The 2018–21 brand identity aims to bring fans closer to the iconic ultimate stage than ever before.

Ball on Pitch

UEFA Champions League 2018–21

Highlighting the
moments that make
the ultimate stage

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